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Formula One is on the verge of a multi-billion dollar takeover by John Malones Liberty Group, with a two-stage $8. Authentic Soccer Jerseys .5 billion deal expected to get underway on Tuesday.While Liberty and Malone have been linked with the purchase of an F1 stake -- controlling or otherwise -- since February 2014, on-going talks have reached a satisfactory conclusion, according to F1 supremo Bernie Ecclestone.Speaking to reporters in the Monza paddock, the 85-year-old F1 czar was confident that the sports new owners would not affect his own position. I will do what I have always done, Auto Motor und Sport quoted Ecclestone as saying. What role I play is my decision.In the immediate future, there is no reason to expect much change in direction for F1. But the paddock rumour mill suggests that any guarantees of Ecclestones position remain in place for only the first tranche of the $8.5 billion handover; once the deal has been completed in full it is entirely possible that the man who turned Formula One into a billion-dollar business will find himself in a role more sinecure than senior.So what does the future hold for Formula One under its new owners?First and foremost, expect to see better marketing of F1 in the United States, home to Malones businesses and fortune. As the owner of a multimedia group that includes cable services provision, internet access, and direct-to-consumer sales, Malone is in a unique position when it comes to exploiting his existing businesses to maximise the value of his latest investment.And America is not the only market in which Malones companies hold sway: Liberty Media may be headquartered in Colorado, but through sister company Liberty Global and a 29 per cent stake in Discovery Communications, Malone is also a key media influencer on an international level.Historically, Malones purchases have increased in value after his acquisitions; the American businessman has targeted businesses with unrealised potential and added value before off-loading his stake for a profit. But Malone is no short-term operator: in the early 1990s he spotted the opportunities in digital cable services, and over the course of the following decade his businesses expanded into content creation as well as service delivery.While any $8.5 billion deal has to be seen as something of a gamble given the sums involved -- not forgetting that F1 has no guaranteed longevity beyond the 2020 expiry of the current round of Memoranda of Understanding that replaced the Concorde Agreement -- Malone would not be on the verge of doing the F1 deal had he not spotted opportunities for growth and profit within the sport.Perhaps the most obvious area for expansion is that of general marketing and promotion. The Formula One Group lacks a centralised marketing department, and the bulk of event promotion is done by individual host circuits as they attempt to drum up ticket sales in an attempt to claw back the cost of hosting a race.There is no centralised cohesive effort to ensure that Formula One remains in the public imagination long after the F1 circus has left town, and little is done to create public anticipation in the run-up. Where such promotional events do take place, it is largely at the behest of individual teams and sponsors: Shell held a Sebastian Vettel fan event before the German Grand Prix in Hockenheim, while Petronas traditionally make the Mercedes drivers sing for their suppers at the twin towers in downtown Kuala Lumpur.If F1s new stakeholders want to get a return on their investment, they have to make the sport more profitable. The most obvious way to do so is to increase the size of the sports fanbase, both those watching at home and those attending grands prix in person.Bringing the sport back to terrestrial television is one way to improve the home audience, but as Malone is a man who made his millions off the back of the subscription TV explosion, it is unlikely that we will see the sport back on free-to-air channels at his behest. Instead it is in his interests to improve the general promotion of the sport so that those not currently interested in Formula One choose to pay their hard-earned cash to check it out, either in person or by subscribing to a service that airs it (preferably one owned by Malone, naturally).In America there is a fine tradition of selling both sport and show as separate entities. Millions of people with little-to-no interest in American football will tune into the Super Bowl for the infamous half-time show. Even high school sports use the lure of cheerleaders to entice the uninterested into the bleachers.This year the Circuit of the Americas provided a perfect example of using the show to boost the sport: COTA secured Taylor Swifts only concert of the year for their Saturday night post-qualifying entertainment, meaning that any tween within reach of Texas who wants to see her play live will need to fork out for a three-day race ticket whether or not they know what F1 is. It may not lead to packed grandstands once the tweens have left on Sunday, but the strong ticket sales have provided a boost to COTAs hopes of a long-term future.Expect to see similar -- and centralised -- efforts to promote the sport when Liberty Media take over. Drivers will be expected to do their part to drum up interest, with high-profile TV appearances in target markets, showcar stunts straight out of the Red Bull Guide to Self-Promotion, and a calendar designed in such a way that it becomes physically and geographically possible to use the sports stars to sell the spectacle. Cheap World Cup Jerseys . Bradwell was scheduled to become a free agent Tuesday. Born and raised in Toronto, Bradwell is entering his sixth CFL season, with all six played for his hometown Argonauts. Discount Soccer Jerseys . -- Arizona knocked off some quality opponents, rolled over a few overmatched ones and grinded out victories even when things didnt go so well. http://www.cheapsoccerjerseysshop.com/ . From filmmaker Nanette Burstein (On the Ropes), The Price of Gold revisits the saga that rocked the figure skating world ahead of the 1994 Lillehammer Olympic Winter Games: the assault on Nancy Kerrigan, and the plot that led its way back to her rival Tonya Harding. Phil Mickelson shot a bogey-free, final-round 65 at The Open Championship earlier this month only to be beaten by Henrik Stensons 63 in an epic showdown. The tournament at Royal Troon?will be remembered for the incredible duel rather than anything Mickelson could have done differently.But the outcome was the 11th time Lefty has finished runner-up in a major championship, surpassing the 10 second-place finishes by Arnold Palmer. Only Jack Nicklaus, who was second on 19 occasions (but also won 18 times), has more runner-up finishes in majors.The PGA Championship takes place this week at Baltusrol Golf Club, site of Mickelsons 2005 PGA victory -- one of five major titles for the World Golf Hall of Famer. Lets look at how close he came to adding to that total, ranking his runner-up finishes from easiest to swallow to the most excruciating.11. Masters, 2015. Winner: Jordan Spieth?by 4.Mickelson was never really in this one at Augusta National, as he trailed Spieth by six after the first round and by eight through 36 holes. He made up a little ground during the third round to stand five back going into the last day, but he would have needed a final-round 65 to tie on a day Spieth tied the tournament scoring record.10. U.S. Open, 2002. Winner: Tiger Woods?by 3.This goes down as one of Mickelsons six runner-up finishes at the U.S. Open, but it is hardly one that Phil laments most. He was two strokes better than Woods during the final round at Bethpage Black but still came up three shots short. Having been five back at the start of the day was tough enough, but overcoming Woods -- who led the whole way -- was just not feasible.9. U.S. Open, 2009. Winner: Lucas Glover?by 2.An eagle at the 13th hole during a weather-delayed Monday finish at Bethpage Black had Mickelson tied for the lead and the New York Phil supporters buzzing. But Mickelson let a couple of putts get away from him over the closing holes, including a short birdie try at the 14th and a missed 3-footer at the 15th. His final-round 70 left him two back of Glover, who finished with a 73.8. The Open, 2011. Winner: Darren Clarke?by 3.Mickelson was five strokes behind to start the final round at Royal St. Georges but shot a front-nine 30 that included an eagle at No. 7. He had 10 consecutive one-putts to start the round but then blew a short one at the 11th and was never the same, fading with a couple of bogeys when pars might have brought a different ending. He ended up tied with Dustin Johnson, who also had some shots to second-guess over the closing nine.7. PGA Championship, 2014. Winner: Rory McIlroy?by 1.Mickelson was right there on the back nine at Valhalla when he let a drive get away from him on the 16th hole, leading to a bogey that proved too much to overcome. He almost holed an eagle pitch shot in near darkness on the par-5 18th to make it interesting, but McIlroys par on the last was good enough to relegate Mickelson to another close call.6. U.S. Open, 2004. Winner: Retief Goosen?by?2.Mickelson charged into contention with three birdies in four holes on Shinnecock Hills brutal back nine to take a one-shot lead over Goosen with two holes to play. Soccer Jerseys China. But Goosen, playing after Mickelson in the final twosome, finished with birdie, par, par. Mickelson, meanwhile, couldnt avoid a bunker at the par-3 17th, blasted long and then three-putted for a double-bogey. He and Goosen were the only players to finish the tournament under par.5. U.S. Open, 1999. Winner: Payne Stewart by 1.This was Mickelsons first runner-up in a major, a memorable one where Stewart holed a 15-footer for par on the 18th green of Pinehurst No. 2 to win his second U.S. Open just a few months before his tragic death. Mickelson, who was famously awaiting the birth of his first child (she would be born the next day), missed an 8-footer for birdie on the 17th hole, where Stewart made his putt to take a one-shot lead.4. PGA Championship, 2001. Winner: David Toms?by 1.Much like at Royal Troon, Mickelson did just about all he could do at Atlanta Athletic Club. His score would have won every other PGA Championship contested in stroke play, but Toms did him one better, getting up and down with a wedge shot from the fairway at the last hole to hold off Mickelson.3. The Open, 2016. Winner: Henrik Stenson by 3.Mickelson played the round of his life on Sunday -- a 65 with four birdies, an eagle and no bogeys -- only to be outplayed. Stenson shot 63, tying the record for lowest closing round by a major champion, and made 10 birdies at Royal Troon. Mickelson finished 11 shots ahead of third-place J.B. Holmes. What more could he do?2. U.S. Open, 2006. Winner: Geoff Ogilvy?by 1.Mickelson claims this is not the most excruciating of his close calls, mostly because he felt fortunate to even have a chance. He hit just two fairways during the final round at Winged Foot, and given that, it is remarkable he came to the 72nd hole with a one-shot lead. But it meant he was just one par away from victory, and naturally Mickelson missed the fairway well to the left, hitting a hospitality tent. But thats where his real mistake occurred. Mickelson could have punched the ball around a tree and down the fairway, setting up an up-and-down par to win or a bogey to force a playoff. Instead he went for glory and got burned, leading to his infamous double-bogey and quote: Im such an idiot.1. U.S. Open, 2013. Winner: Justin Rose?by 2.This is the one Mickelson calls the hardest to take. He led at Merion after each of the first three rounds and seemed poised to finally get his first U.S. Open, especially after holing a shot for eagle on No. 10. But he also made a couple of costly mistakes, including double-bogeys at the third and fifth holes. He missed the 15th green with a wedge, leading to another bogey. Mickelson bogeyed No. 18 when he was going all out for a birdie, but the tournament was lost prior to then. Cheap NFL JerseysCheap NFL Jerseys China Cheap Jerseys From ChinaCheap NFL Jerseys Authentic Wholesale Jerseys China Cheap NFL Jerseys China NFL Cheap Jerseys' ' '